JOY BLOG

2 Sep 2022

#AllAboard the Pride Ride – We Partner with Yarra Trams

We’re so excited to be partnering with Yarra Trams and Midsumma Festival for the next round of Yarra Tram’s #AllAboard Pride tram.

Yarra Trams has today launched an exciting competition inviting Victorians to design 2023’s #AllAboard pride tram. This is the first time the general public has been invited to submit designs for a tram wrap, with the winner to be decided by a public vote.

The #AllAboard tram is one of the most recognisable on Melbourne’s iconic tram network and is a feature in the annual Midsumma Pride March in St Kilda.

Yarra Trams Chief Executive Officer, Julien Dehornoy shared that, “The #AllAboard tram is one of the most recognisable ones on the entire network and is an important symbol of the inclusion we strive for in our workplace and on our trams across our network. I’m incredibly proud to be partnering with pioneering organisations such as JOY and Midsumma on this special project, and I absolutely cannot wait to see what designs Melburnians come up with for #AllAboard 2023.”

Submissions will be received until the end of September via the Yarra Trams website and will be reviewed by a panel of six judges, including the Minister for Public Transport, Ben Carroll MP. The finalists will be presented to Melbourne for a public vote to decide the winner. Voting will be open between October 8th and the 23rd.

The winning design will be applied to a D-class tram and take pride of place the 2023 Midsumma Pride March. The second placed design will be wrapped applied to a tram shelter in the vicinity of the Victorian Pride Centre for the Midsumma Pride March in February.

The 2023 #AllAboard tram will once again serve as one of the highlights of the Midsumma Pride March as it rolls down the closed streets of the parade cheered on by thousands of onlookers. For the last two years Yarra Trams employees have proudly marched with this symbol of inclusion and diversity, joined by the Minister for Public Transport.

The winning artist will be awarded $5,000 for their artwork, while the second-placed artist will take home $3,000 for the artwork that will be featured on the tram shelter.

It is expected the winning design and final wrapped tram will be unveiled to the public in mid-December at the tram’s home depot in Malvern.

The current #AllAboard D-class tram (#3531) is wrapped in the colours of the Progress Pride flag and operates on routes 5, 6, 16, and 72.

Find out more about Yarra Trams’ #AllAboard program and access templates, design brief, terms and conditions, and submission portal here.