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Checkpoint Intimates is a weekly podcast where two members of the team go one-on-one on a topic that they both feel strongly about, talking in a more deeper and, yes, intimate context.

This week, Elliot and Cam talk about some of the truly cringey and awful video game advertising that takes place in the industry. Some particular advertising campaigns have been terrible, trying to bring in the “casual audience” or a younger demographic, but in doing so forgetting entirely what their brand is supposed to be about in the process.

We talk about when have advertisers gotten right, when they’ve gotten it oh so wrong and why as proud gamers do we cringe so hard when an ad for our favourite medium comes on at the movies. We discuss some particularly stand out examples like Overwatch, Shadow of War, Call of Duty and League of Legends.

For all the latest updates as always, head to our official website at checkpointgaming.net.


Advertising Cringe


About the author: Luke


Luke is the producer of Checkpoint and also co-host of The Brekkie Bears. He spends his time playing video games, binge-watching TV and hanging out with his German Shepherd, Ziggy and Bernese Mountain Dog, Pandora. They would play video games if their paws could hold controllers.


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