Elizabeth is joined by Nicole Wagenecht (Head of Channel Sales, Reach Local) and Aron Warren (Partner Development Manager – ANZ, Reach Local) to discuss why you should look at marketing (digital or otherwise) for your small business. While you might rely on word of mouth and think marketing an unnecessary expense, what’s the cost of not marketing? Elizabeth learns a few harsh lessons about her own approach, including that her beautiful web-page is just a Mercedes without an engine!!
Podcast: Play in new window | Download (Duration: 33:16 — 52.8MB)
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