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JOY Drive

16 May 2023

Trans woman Dylan Mulvaney’s celebrity endorsement backlash

Management & Marketing

Trans woman Dylan Mulvaney’s celebrity endorsement backlash

You may have seen the recent backlash to trans woman Dylan Mulvaney’s celebrity endorsement.  This is not the first celebrity endorsement that has backfired.  What’s behind it and what happens when a celebrity endorsement goes wrong.  Warren chats with Amanda Spry Lecturer of Marketing at RMIT University.

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