/ Sunday Arts Magazine / Art Collection / Katrina Sedgwick OAM talks to David about ACMI new initiatives.

 

ACMI, Australia’s national museum of screen culture, has today unveiled details of its ambitious multiplatform museum model, delivering a digital experience  that will transport visitors far beyond its location in Melbourne’s Fed Square, as part of its $40 million AUD redevelopment.

Ahead of its highly anticipated 2021 reopening, the museum has outlined a multiplatform model powered by a new experience operating system (XOS). It will see physical and digital content connected in ways not yet seen in Australia –  setting the museum apart and establishing ACMI as one of the most innovative and digitally transformed museums in the world.

Conceptualised by ACMI Director & CEO Katrina Sedgwick OAM in 2015, long before pandemic thinking changed the way we interact with museums, the new model is designed to offer visitors a highly accessible and more multi-faceted contemporary experience – an offer where digital technology is not simply used as a marketing tool but is an inherent component of the experience itself. By investing in curatorial and digital expertise in parallel, ACMI has reimagined what a museum experience can be.

“The new ACMI will offer an immensely rich experience that people can engage with in new ways: at home, on their devices and here at the museum itself,” Sedgwick explains. “We are launching a new brand identity and entirely new online presence, inviting people to visit our museum no matter where they are in the world. In the same way we curate and design exhibitions and programs for the physical museum, we have been developing them specifically for online across the breadth of screen culture – film, TV, videogames and art.”

 

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