JOY Drive

25 Jul 2024

Witchery rebrand backlash

Management & Marketing, Shopping

In an era where consumers expect inclusivity from fashion brands, Australian clothing label Witchery has received backlash after choosing to decrease its size range.

The popular fashion label released its Bold Awakening collection and launched the company rebrand hailed as the ‘new look Witchery’.

Guest: Sean Sands is Professor of Marketing at Swinburne University

Presenter: Warren Andrew

Podcast: Play in new window | Download (Duration: 5:25 — 6.2MB)

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