Dr. Alexandra Sherlock: ‘UGG’ to ‘Since 1974’
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ustralian-owned brand UGG Since 1974 has announced that it will change its name to “Since 74” for sales outside Australia and New Zealand, due to ongoing legal disputes with the American footwear giant Deckers Brands, which owns the global trademark for the term “ugg.”
This news comes after years of legal battles and controversy surrounding the rights to use the term “ugg” internationally.
Guest: Dr. Alexandra Sherlock, Fashion and Textiles Lecturer at RMIT University and founder of the Footwear Research Network
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 15:53 — 21.8MB)
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