Dr Bo Pang: Sunscreen – Recalls and Rebuilding Trust
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With 21 products under TGA review, consumers are asking what—and who—they can trust. Marketing lecturer Dr Bo Pang explores reactive versus proactive transparency and how brands can earn back confidence.
Guest: Dr Bo Pang, Senior Lecturer in Marketing, Swinburne University
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 8:13 — 11.3MB)
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