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JOY Drive

15 Mar 2026

Associate Professor Adrian R Camilleri: Free Shipping, Online Shopping and the Psychology of “Free”

Consumer Affairs, Management & Marketing, Society & Culture

Associate Professor Adrian R Camilleri: Free Shipping, Online Shopping and the Psychology of “Free”

That moment when a shipping fee appears at checkout can suddenly change how we feel about buying something online. Associate Professor Adrian Camilleri explains why the word “free” has such a powerful effect on our brains, how minimum-spend thresholds influence what we add to our cart, and the simple mental check that can help us avoid overspending.

Guest: Dr Adrian R. Camilleri, Associate Professor of Marketing at the University of Technology Sydney

Presenter: Warren Andrew

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