Associate Professor Adrian R Camilleri: Free Shipping, Online Shopping and the Psychology of “Free”
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Podcast: Play in new window | Download (Duration: 8:55 — 12.2MB)
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That moment when a shipping fee appears at checkout can suddenly change how we feel about buying something online. Associate Professor Adrian Camilleri explains why the word “free” has such a powerful effect on our brains, how minimum-spend thresholds influence what we add to our cart, and the simple mental check that can help us avoid overspending.
Guest: Dr Adrian R. Camilleri, Associate Professor of Marketing at the University of Technology Sydney
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 8:55 — 12.2MB)
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