Sunday Arts Magazine

24 May 2021

Notfair

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NotFair 2021 is being held at the former Kardinia Church, Chris Gahan Reserve, 61-71 McIllwrick Street, Windsor, May 20-30.

|notfair| was founded in 2010 by artists Sam Leach and Tony Lloyd – who then invited writer Ashley Crawford to join their curatorial team – as a satellite event to the Melbourne Art Fair, in order to showcase independent artists who often do not fit the commercial mould and are overlooked and under-recognized. The initial grass roots event has grown into a well-known and popular event on the Australian arts calendar. Now in its 10th year |notfair| has launched many artists into successful careers, while the nature of the event is still unchanged: we do things differently.

|notfair| aims to be a low-cost event in order to ensure that the artists can secure a higher percentage of the sale price. This also ensures that |notfair| can continue to take risks, exhibit the unusual and the experimental. The glue that binds this, say the curators, is the choice of artists who carry integrity, talent and devotion to their craft while being unafraid to take risks. Most of our participating artists are independent and are not represented by a commercial gallery. |notfair| becomes a stage where artists, dealers, collectors and art lovers find each other and new relationships are formed.