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JOY Drive

27 Jul 2023

What’s the problem with the name Prosecco, Parmesan or Mozzarella?

Business, Management & Marketing

What’s the problem with the name Prosecco, Parmesan or Mozzarella?

Why does the EU want to stop us from using these well known product names?  What else could we call them?

Guest:  Steven Greenland, Professor in Marketing, Charles Darwin University

Presenter:  Warren Andrew

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