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JOY Drive

25 Aug 2023

The Barbie Movie and the Netflix Effect

Management & Marketing, TV & Film

The Barbie Movie and the Netflix Effect

What impact has the Barbie movie had on sales of the popular doll?  Has it reset public perception of Barbie?  Have you bought a Barbie since seeing the movie?

Guest:  Dr Jason Pallant, RMIT University

Presenter:  Warren Andrew

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