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JOY Drive

26 Jan 2026

Professor Robert Brooks: How the Australian Open Boosts Victoria’s Economy

Business, Consumer Affairs, Places & Travel, Sports & Recreation

Professor Robert Brooks: How the Australian Open Boosts Victoria’s Economy

The Australian Open transforms Melbourne every January, but its biggest impact isn’t just inside Melbourne Park. Professor Robert Brooks explains how the tournament drives spending, tourism and long-term economic benefits across Victoria.

Guest: Professor Robert Brooks, Faculty of Business and Economics at Monash University

Presenter: Warren Andrew

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