Associate Professor Lauren Rosewarne: Lululemon, Blame and Brand Trust
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When customers say a product has failed, how a brand responds matters as much as the fault itself. Associate Professor Lauren Rosewarne examines the Lululemon backlash, why shifting responsibility to consumers damages trust, and what genuine accountability looks like when public criticism arises.
Guest: Lauren Rosewarne, Associate Professor in the School of Social and Political Sciences at the University of Melbourne
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 12:18 — 16.9MB)
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