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JOY Drive

22 Feb 2026

Associate Professor Lauren Rosewarne: Grandma Perfume, TikTok and the Politics of Ageing

Fashion & Beauty, Popular Culture, Social Media, Society & Culture

Associate Professor Lauren Rosewarne: Grandma Perfume, TikTok and the Politics of Ageing

Classic fragrances are being labelled “grandma perfumes” online, sparking debate about age, taste and cultural trends. Associate Professor Lauren Rosewarne unpacks what these labels reveal about ageism, nostalgia and social media culture, and why wearing a century-old scent can be an act of confidence rather than conformity.

Guest: Lauren Rosewarne, Associate Professor in the School of Social and Political Sciences at the University of Melbourne

Presenter: Warren Andrew

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