The Barbie Movie – What’s really behind it?
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The Barbie movie is the talk of the town right now, pulling in (AUD) $560m on its opening weekend, making it the biggest debut ever for a film directed by a woman. It’s been lauded for its themes of empowerment, and of loving all of yourself.
But, Barbie is a very well established multi-billion dollar brand beloved for decades, so what’s really going on?
Guest: Lauren Gurrieri, Associate Professor in Marketing at RMIT University
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 7:51 — 10.8MB)
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