Associate Professor Daniel Shepherd: The Science of ASMR
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Whispers, tapping and soft brushing… for millions, Autonomous Sensory Meridian Response (ASMR) videos are a nightly ritual promising calm and sleep. But what’s really happening in our brains when those “tingles” kick in? Associate Professor Daniel Shepherd from Auckland University of Technology unpacks the psychology and science behind ASMR and how it soothes anxiety for some, creeps others out, and why only certain people can feel it at all.
Guest: Associate Professor Daniel Shepherd, Department of Psychology, Auckland University of Technology
Presenter: Warren Andrew
Podcast: Play in new window | Download (Duration: 8:17 — 11.4MB)
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