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JOY Drive

26 Jul 2023

The Barbie Movie – What’s really behind it?

Management & Marketing, TV & Film

The Barbie Movie – What’s really behind it?

The Barbie movie is the talk of the town right now, pulling in (AUD) $560m on its opening weekend, making it the biggest debut ever for a film directed by a woman. It’s been lauded for its themes of empowerment, and of loving all of yourself.

But, Barbie is a very well established multi-billion dollar brand beloved for decades, so what’s really going on?

Guest:  Lauren Gurrieri, Associate Professor in Marketing at RMIT University

Presenter:  Warren Andrew

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