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JOY Drive

Jul
25
2024

Witchery rebrand backlash

Management & Marketing, Shopping

In an era where consumers expect inclusivity from fashion brands, Australian clothing label Witchery has received backlash after choosing to ...

Jun
20
2024

The psychology of To Do lists

Management & Marketing, Mental Health, News & Politics, Psychology

Do you have a ‘to do’ list? How important are they and what is the psychology behind them that helps ...

Dec
13
2023

Crocs – Fashion statement or comfort?

Business, Management & Marketing, Uncategorized

Are you proud to admit that you own a pair of Crocs?  Why have they been so successful and despite ...

Sep
22
2023

Mental Health in the Workplace

Business, Management & Marketing, Mental Health, Uncategorized

Most employees aren’t equipped to deal with serious mental health issues on their own. Therefore, if mental health is going ...

Aug
25
2023

The Barbie Movie and the Netflix Effect

Management & Marketing, TV & Film

What impact has the Barbie movie had on sales of the popular doll?  Has it reset public perception of Barbie?  ...

Jul
27
2023

What’s the problem with the name Prosecco, Parmesan or Mozzarella?

Business, Management & Marketing

Why does the EU want to stop us from using these well known product names?  What else could we call ...

Jul
26
2023

The Barbie Movie – What’s really behind it?

Management & Marketing, TV & Film

The Barbie movie is the talk of the town right now, pulling in (AUD) $560m on its opening weekend, making ...

Jun
22
2023

Lauren Rosewarne – Workplace Bonding Sessions

Business, Management & Marketing

For those who don't like workplace bonding sessions, we've got some bad news - they are on the increase!  Lauren ...

May
16
2023

Trans woman Dylan Mulvaney’s celebrity endorsement backlash

Management & Marketing

You may have seen the recent backlash to trans woman Dylan Mulvaney's celebrity endorsement.  This is not the first celebrity ...

May
12
2023

How does AI impact how we interact with Brands

Business, Management & Marketing, Shopping, Tech News, Technology

Dr Jason Pallant - Consumer Behaviour expert from Swinburne University of Technology explains how brands use AI to interact with ...