Word for Word

21 Jun 2011

Saving Lives – Red Nose Day

Arts, Health, News & Politics, Society & Culture

It seems that nearly every day of every week, is another “International Day Of This!” or “National Awareness Day of That!”… Often these events pass us by.. barely noticed.
BUT …One very special day connected to the collective conscience of all Australian’s way back in 1988.
Some ideas that are so simple you wonder why you didn’t think of it yourself…
And there are some issues that are so important you simply cannot ignore them…
So when the ‘issue’ combines with the idea and it is so well executed, the increased awareness is transformative and everlasting….

There is no better example of a “National Day Of…”….than RED NOSE DAY…

From a marketing perspective RND has a 94% recognition rate…but it is the difference that RND has had in Families lives…that will remain its legacy.

Podcast: Play in new window | Download (Duration: 38:33 — 35.3MB)

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