Saturday 24th February, 2024: Julie Rynksi, NAB, ‘the Taylor Swift effect’ on the Melbourne Economy, ‘The Swiftonomic impact’
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Nevena and Macca talk to Julie Rynksi, NAB, as they discuss the Taylor Swift effect’ on the Melbourne Economy.
The Swiftonomic impact: the numbers are in… Taylor was certainly the cheer captain for businesses across the city – from sold-out hotels to bustling restaurants, the economic boost that followed is tangible.
Taylor mania led to an estimated $174 million uptick in spending across her three Melbourne tour dates. This is a 33% increase in spend when compared to the month prior. We know many Australians have pulled back on discretionary spending, but this is the perfect example of Aussies saving their hard-earned cash for the things that matter to them.
Podcast: Play in new window | Download (Duration: 17:06 — 19.6MB)
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