JOY 94.9 Sponsorship Opportunities
JOY 94.9 connects brands with one of the world’s four dedicated LGBTIQA+ community radio stations, reaching 145,000+ engaged listeners weekly, with 76% aged 25-54 who average 8.2 hours listening per week across FM, DAB+, streams, app, website, and socials.
Why Partner with JOY?
JOY proudly serves Melbourne and Australia’s vibrant rainbow community and allies, people who prioritise experiences, love feel-good music and vibes, believe in diversity, inclusion, fairness, and actively support those who champion their community.
Broadcasting 24/7 with resonant local, national, and global content, sponsorship lets you align authentically with this forward-thinking audience, from local businesses and events to festivals and services.
As a not-for-profit community broadcaster, announcements are clearly tagged as JOY Sponsor, limited to five minutes per hour, and fully ACMA/CBAA compliant, delivering high-ROI without commercial clutter.
Reach & Engagement Stats
- 145,000+ weekly listeners on FM & DAB+ (76% aged 25-54, averaging 8.2 hours/week).
- Thousands of daily website visits for unique LGBTIQA+ content.
- Growing on-demand streams via JOY app, iHeartRadio, TuneIn.
- Direct email newsletters to loyal members/subscribers/supporters.
- Active social communities across Facebook, Instagram and LinkedIn.
Sponsorship Options
Tailor campaigns to your goals with these flexible options:
- On-Air Campaigns: Sponsor shows, spots and dots campaigns, live outside broadcasts, or prize giveaways — reaching 145,000+ loyal ears weekly.
- Digital: Website advertising, sponsored social posts, newsletter features.
- Podcasts: Geo-targeted ads in our world-leading LGBTIQA+ library for precise ROI.
- Events: Partner at community Pride events or your own event with street teams or broadcasts.
Affordable rates with custom options for any budget. No hard sell, just meaningful impact.
Interested in JOY 94.9 sponsorship opportunities and ready to tap into our audience? Request JOY’s media kit by calling +61 3 9267 6000, email sales@joy.org.au or complete the form below!