NOW

NEXT

LATER

NOW

NEXT

LATER

NOW

NEXT

LATER

Pride Season 2026 Sponsorship Packages

Pride Season 2026 Sponsorship Packages

JOY is Australia’s premier LGBTQIA+ community radio station, reaching over 164,000 weekly listeners through on-air, digital, and live experiences. From January to March, we celebrate Pride Season, a time when our audience is most active and deeply connected to community events and stories.

By partnering with JOY, your brand gains authentic access to a passionate and diverse audience aged 25-54, including LGBTQIA+ people and allies who tune in for more than 7 hours a week. Whether through on-air campaigns, live event sponsorships, or digital activations, we offer meaningful ways to connect your message with this engaged community.

Explore our tailored sponsorship packages or get in touch to craft a unique partnership that aligns with your goals and budget.

Make your mark with JOY where community, culture, and connection come alive.

Next steps:

All campaigns must be booked in and confirmed latest 7 December 2025

Pride Season Campaign Options

Event Promotion

LGBTQIA+ Event Promotion

Exclusive 2-week on-air campaign tailored for LGBTQIA+ events during Pride Season. Perfect for driving awareness within our engaged community. Includes:

  • 14-day on-air campaign
  • Production of 1x professionally produced 30-second audio spot
  • 40 on-air spots scheduled across peak and off-peak times to maximise reach

Campaign Value: $2,370
Campaign Cost: $321 + GST

JOY Presents Event Promotion

An enhanced on-air and digital campaign for events proudly presented by JOY, with JOY actively promoting the event as part of our flagship series. Includes:

  • 14-day on-air campaign
  • Production of 1x professionally produced 30-second audio spot
  • 72 on-air spots across peak and off-peak times
  • 1x featured social media post on JOY channels
  • 1x digital event listing on JOY website
  • Live player MREC banner ad to boost digital exposure
  • 1x online giveaway opportunity for audience engagement
  • Inclusion in one EDM campaign to our membership base

Campaign Value: $5,756
Campaign Cost: $1,215 + GST

On-Air Giveaway Only

Amplify engagement with an on-air giveaway of your product or ticket passes during JOY Breakfast or JOY Drive. (Price per giveaway)

Cost: $175 + GST

On-Air Campaigns

4-Week On-Air Campaign – Small

A targeted four-week on-air campaign designed for brands seeking consistent reach. Includes:

  • Production of 1x professionally produced 30-second audio spot
  • 64 on-air spots across peak and off-peak listening times

Campaign Value: $3,770
Campaign Cost: $1,714 + GST

4-Week On-Air Campaign – Medium

Greater frequency and reach, ideal for brands aiming for stronger presence during the campaign period. Includes:

  • Production of 1x professionally produced 30-second audio spot
  • 128 on-air spots across peak and off-peak times

Campaign Value: $7,290
Campaign Cost: $2,934 + GST

4-Week On-Air Campaign – Large

Maximum exposure through high frequency to deeply embed your message within the listening audience. Includes:

  • Production of 2x professionally produced 30-second audio spot
  • 256 on-air spots across peak and off-peak times

Campaign Value: $14,330
Campaign Cost: $5,130 + GST

Book a 3-month continuous campaign and save an additional 10% on all on-air package prices!

Program Sponsorship

Flagship Program Sponsorship – Limited Availability

Be the exclusive naming sponsor of JOY Breakfast or JOY Drive during Pride Season (Jan-Mar). Represent JOY’s flagship shows and gain premium exposure. Includes:

  • Naming rights as the sponsor of JOY Breakfast or JOY Drive
  • Professionally produced 15 and 30-second audio spots played during the sponsored program
  • 8x live reads per month by JOY presenters
  • Additional on-air campaign spots spread across peak and off-peak times on JOY

Investment: $6,500 + GST per month or $15,000 + GST for 3 months

Specialist Program Sponsorship

Support one of JOY’s specialist community programs aligned with your target demographic or interests to deepen community engagement. Includes:

  • Naming rights as the sponsor of a JOY Specialist Program
  • Professionally produced 15 and 30-second audio spots played during the sponsored program
  • Additional on-air campaign spots spread across peak and off-peak times on JOY

Investment: $1,800 + GST per month, or $5,000 + GST for 3 months

Live Activations

Live Broadcast Sponsorship

Host an event and have JOY’s experienced team onsite to cover and promote it live. Engage both in-person attendees and listeners simultaneously. Includes:

  • 14-day on-air campaign promoting your event
  • 1x featured social media post on JOY channels
  • Inclusion in one EDM to JOY’s membership list
  • Featured event listing on JOY website
  • 2-hour live broadcast including pre-event planning, event day on-site coordination, technical services, and experienced JOY presenters
  • Post-event podcast or on-demand content for extended reach

Total cost: $6,600 + GST

Sponsor Key Pride Season Events

Expressions of interest are now being received to partner with JOY at the following events:

  • Sunday 18 January 2026: Midsumma Carnival
  • Sunday 1 February 2026: Midsumma Pride March
  • Sunday 1 February 2026: Mardi Gras Fair Day
  • Sunday 8 February 2026: Victoria’s Pride Street Party
  • Saturday 28 February 2026: Mardi Gras Parade
  • Sunday 9 March 2026: Chillout Festival
  • Sunday 29 March 2026: Bendigo Pride Festival

Digital Only Campaigns

All-In Digital Package

Maximise your digital footprint with an integrated social, newsletter, and web campaign. Includes:

  • 1x social media post across JOY’s official Instagram and Facebook accounts
  • Feature in JOY’s e-newsletter to our loyal audience
  • 2 weeks of live player MREC display ads
  • 1 week of homepage banner advertisement

Campaign value: $1,386

Total cost: $768 + GST

Social Media Post

Simple, single social media post shared across JOY’s Instagram and Facebook channels to boost awareness.

Investment: $250 + GST

EDM Feature

Include your message in a dedicated feature within JOY’s electronic direct mail newsletter.

Investment: $350 + GST

Exclusive EDM

Communicate directly to JOY’s membership base with a standalone, exclusive EDM campaign.

Cost: $2,500 + GST

Tailored Sponsorship Packages

We understand that every brand’s goals and budgets are unique. If you don’t see a package that perfectly fits your needs, we’d love to work with you to create a custom sponsorship solution tailored to your objectives and budget.

Explore our full range of opportunities and audience insights in our Media Kit.

Ready to chat about your perfect partnership? Book a time with our Partnerships Team to discuss how we can help bring your brand to life with JOY.

Ready to book?

Name(Required)
Email(Required)
I am interested in...
Review the above campaign options and select which segment you wish to discuss further.

GET SOME JOY IN YOUR INBOX

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

COMMUNITY

SERVICES